[1]
“Implementation of the 7P Marketing Mix Principles as a Marketing Strategy for Business People: Application to the Business Community of KP. Ambon CU. Hati Amboina, Ambon, Indonesia”, icejournal, vol. 3, no. 2, pp. 38–44, Sep. 2025, doi: 10.37275/icejournal.v3i2.33.